Ohio's mainstream band Twenty One Pilots talk about a core fanbase

THE ALTERNATIVE electro pop band from Columbus, Ohio, Twenty One Pilots spoke recently to Billboard magazine after their latest album 'Blurryface' debuted at number one on America's mainstream album chart. Said singer and multi-instrumentalist Tyler Joseph, "It's a funny thing. I'll be in my home town of Columbus at a restaurant or something, and the waiter maybe asks, 'What do you do?' and I say, 'Oh, I'm in a band...Twenty One Pilots,' and he'll say, 'Cool, I'll check it out. I never heard of them.' And then I say, 'In September we're playing the Schottenstein Center,' and it's like, 'What?!' 'Yeah, there'll be, like, 14,000 people there.' There's so many people who have never heard of us, but I think what we've learned is you can't underestimate the power of a core fanbase and people who believe what you're doing. I think they're the ultimate marketers. They're the ones promoting us. It doesn't matter what we post about ourselves on social networks or how many times we play live TV, even. It's all about those people, those fans who are telling other people about us. I think that's what we're seeing more than anything."