Michael Maslansky - The Language Of Trust

The Language Of Trust by Michael Maslansky

CD: Audio Book
Tags: Work and Money, Audio Book, CD
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Genre: Work and Money
Cross Rhythms Product Code: 125831
Product Format: CD
ISBN: 9781598597660
Publisher: Oasis Audio
Content Type: Audio Book
Cat. Code: 9781598597660
Release Date: 04 May 2010

Trust is dead. Now what?

If you're trying to sell something - whether it's a product, a service, or an idea - you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing.

But what if you have something good to say and can't get beyond this scepticism? To engage today's consumer, a new language of trust is needed. In this ground-breaking audio book, you'll learn what words to use, what words to lose, and how to structure your message to overcome scepticism and build and keep the trust of your audience.

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